The Web Marketing Association is proud to present this 2026 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best School Website, Best Of Show Website
Finalsite partnered with Girls Preparatory School to deliver a Best-in-Class website redesign focused on clarity, differentiation, and user experience within a highly competitive independent-school market. The project included a full creative and UX refresh aligned with GPS’s evolving brand, using refined typography, a modern color system, and high-impact photography to communicate the school’s “whole-girl” philosophy through a clean, confident, and visually led design. The redesign emphasized simplified navigation, streamlined content, and guided user journeys—particularly for prospective families at key admission entry points—while supporting current families, alumnae, and jobseekers through clearer pathways and improved usability. The site was designed responsively for all devices, optimized for performance and search visibility, and built in Finalsite’s Composer CMS for long-term flexibility and ease of management. Accessibility best practices were integrated throughout to meet WCAG 2.0 Level A/AA standards, resulting in an inclusive, well-crafted digital experience that strengthens brand perception and positions Girls Preparatory School as a leader in girls’ education.
Contributors:
| Designer: | Nathan Lyttle |
| Developer: | Jeremy Katlic |
| Developer: | Wendy Beaulac |
| Developer: | Ryan Reese |
| Project Manager: | Drea Nunley |
| Consultant: | Carrie Becher |