Best Automobile Mobile Application, Best Of Show Mobile Application

The automotive industry faces a fundamental challenge: customers crave personal connection in an increasingly digital world. For Volkswagen, this meant bridging the gap between showroom conversations and the weeks of anticipation that follow a car purchase – a period when excitement can turn to anxiety without proper support.

Traditional brochures gather dust. Digital experiences often feel impersonal. Volkswagen needed something different: a solution that captured the magic of that perfect showroom moment when customer and advisor connect over the ideal car configuration, then sustained that relationship through to ownership.

Our Personalised Brochures were born from this insight – delivering bespoke digital experiences that feel genuinely human. Pre-sale brochures preserve and enhance those crucial advisor conversations, while post-sale owner brochures transform the vulnerable early ownership period into an opportunity for deeper brand connection.

Contributors:

Chief Creative Officer:	Victoria Buchanan
Digital Manager:	Jennie Wood
VW Digital Experience Manager:	James Thorpe
VW Digital Manager:	Rachael Avery

TRIBAL EMEA

Location: United Kingdom