Best Military Online Ad, Best Of Show Online Ad

Not everyone is aware of the vast array of career options available in America’s Navy. In fact, many of the most promising but lesser-known career paths can be found in their Special Operations division. Due to a low general awareness of these offerings, the brand sought to partner with Infillion to increase education and drive excitement via its suite of attention-based advertising products.
Infillion’s solution: an interactive hotspot unit. This is an ideal experience for a story like this because it allowed America’s Navy to break their narrative into a number of distinct chapters. Rather than a broad call for awareness, it gave users the means of exploring individual careers. Users could navigate the ad to learn more about Explosive Ordnance Disposal, Aviation Rescue, and even the Navy SEALs.
The results speak for themselves: America’s Navy saw 5% CTR, 4.7x average interactions, 51 seconds time spent, and a 97% VCR.
The campaign also saw significant movement through the brand funnel, including increases of +9% Awareness, +23% in Familiarity, +57% in Interest, +88% in Consideration and +79% in Intent. This proves that today’s ad audience could be tomorrow’s recruits in America’s Navy.

Contributors:

Director Client Success, Infillion:	Victoria Gullen
Managing Director, Client Partnerships, Infillion:	Matthew Liebhaber

INFILLION

Location: USA