Best Leisure Microsite/landing Page

The audience for this is mothers and families around the world. The goal was to build Disney's brand image by creating a special eye-catching series featuring celebrities in the role of beloved Disney characters. The images were created by world reknowned photographer Annie Leibovitz and helped created attention for and awareness of the Disney brand and Disney Parks during the Year of a Million Dreams.

Contributors:

Creative Lead:	Allison Mills
Content Strategist:	Paula Hoppe
Flash Designers:	Casey Klebba, Huntz Liu
Visual Designer:	Andrea Heikens
Writers:	Dina Hardy, Lilla Zuckerman
Internet Strategy Manager:	Lisa Day
Project Manager:	Trish Dacumos

WALT DISNEY PARKS & RESORTS

Location: USA