The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MCCANN ERICKSON ATHENS


DELETE MALES

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Best Other Email Message

A viral email was sent to females, most of them professionals, with subject head: For pleasure out of the box, open attachment! The attachment contained an .exe file with the appropriate title 'Ex-box' with instructions on how to Delete Males. It looked like an Outlook Inbox and it selectively deleted only the male names. With the new Durex Play series vibrators, the males are not needed anymore...

Contributors:

Anna Stilianaki: Creative Director
Maria Alexiou: Creative Manager
Sonia Haritidi: Sr Art Director
Yannis Ioannidis: Web Designer
Harry Parianos: Dep. General Manager
Nadia Bikou: Account Supervisor

MCCANN ERICKSON ATHENS

Location: Greece