Best Beverage Rich Media Online Campaign

The objective was to bring-to-life an online campaign designed to leverage established Coors Light brand equities, specifically the Rocky Mountains and Silver Bullet Train. The campaign aspired to increase relevancy, social acceptability and refreshment to the target segment.

The ice-cold, happy hour beer: There is no motivator more powerful when concluding eight-hours of workingman monotony. Especially when Coors Light is involved. Using various executions using Flash-animated banners, the creative employs humor to illustrate the tedium of the average nine-to-fiver.

Each ad in this series plays off the workplace moment with a reminder to “Call It a Day”” and indulge in the newly appointed 4:53 happy hour — with, of course, a Coors Light in hand.

Contributors:

Client Partner:	Rachel Lanham
Client Partner:	Krista Ittermann
Project Manager:	Stan Otani
Account Director:	Levi Patterson
Creative Director:	Tim Sproul
Copywriter:	Tim Sproul
Art Director:	Jeff Paul
Art Director:	Aaron Johnsen
Art Director:	Marie Murphy
Flash Developer:	Ben Brewer

AVENUE A | RAZORFISH

Location: USA