The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML


SEEK THE SILVER SURFER

Share to Facebook  Share to Twitter  More...  More...

 

Best Food Industry Microsite/landing Page

In an effort to bolster to awareness and engagement of the Dr Pepper and BURGER KING® brands among a tween/teen audience as well as the established BK “SuperFan” target audience, Dr Pepper and BURGER KING executed a co-branded “advergame” promotion that supported the theatrical release of the Twentieth Century Fox film Fantastic Four: The Rise of the Silver Surfer.

Contributors:

Assoc. Creative Director: Nick Agderian
Art Director: Thomas Gilner
Copywriter: Tim McCormack
Copywriter: Arye Dworken
Game Design/Programming: Jason Oda
Executive Creative Director: Deborah Vandeven

VML

Location: USA