The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE


RICE KRISPIES TREATS "SHELL GAME"

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Best Food Industry Rich Media Online Ad

To help get across the message that Rice Krispies Treats are lower in calories than many other snacks, this rich-media banner invites users to play a “shell game”-like activity. The objective is to find the snack that’s only 80 calories – the correct answer, of course, is the Rice Krispies Treat.

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BIGGS|GILMORE

Location: USA