The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Email Message, Best Of Show Email Message
The Jack Link’s Beef Jerky Warm Wishes email was all about awareness and creating a viral opportunity. It was sent to 110,000 people and had 67,000 unique views. The email was opened by 30% of subscribers; so, based on the unique views, it had a very high pass along rate. The audience was the full Jack Link’s email list but aimed at the 18 – 30 year old core Jack consumer.
Contributors:
XYLEM CCI
Location: USA