Best Mutual Fund Microsite/landing Page

The Spectra Green Fund "Green Tips" microsite animation evolved as a simple, almost tangential Green Fund value add: a list of green tips that anyone could adopt within their own lives to improve the planet. Initially, a simple list of tips, the animation was created to use at Spectra's kiosk at Green conferences. The piece was so well-received that music was included, and the piece developed as a microsite within the Spectra Green Fund section at www.spectrafunds.com.

Contributors:

Executive Vice President:	Zachary Karabell
AVP, Marketing:	Alex Bernstein
Creative Director:	Mirek Nissenbaum, Studio Mobile
Director of Research, Mktg:	Christina Halpern

FRED ALGER & CO.

Location: USA