The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

WUNDERMAN TEAM DETROIT


FORD SYNC CUBE

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Best Automobile Rich Media Online Ad

Objective:
We created an interactive device for a High Visual Portal Placement. The purpose was to create brand awareness for SYNC Voice activation technology and its exclusivety on Ford Lincoln and Mercury vehicles.
Concept:
The video cube engages the audience with video delivered on four sides of a cube. The videos demonstrate various aspects of the SYNC voice activation technology. Viewers can spin the cube to select the video they want to view.
Target Audience:
Young males and females 25 to 35 years who are active and on-the-go. These are people who can relate to the benefits of Sync’s hands-free, voice activated technology.

Contributors:

Executive Creative Director: Fred Stafford
Creative Director: Stuart O'Neil
Flash Developer: Tim Winters
Copywriter: Chris Walton
Online Media: Todd Huntley
Project Manager: Lesli Schwartz
SYNC Creative Digital Lead: John Lindblom
Flash Developer: Pointroll

WUNDERMAN TEAM DETROIT

Location: USA