The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DIGITAL PULP


THE NATURAL RESOURCES DEFENSE COUNCIL: BEAT THE HEAT

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Best Non-profit Microsite/landing Page

On behalf of The Natural Resources Defense Council (NRDC) and the Stop Global Warming Virtual March, Digital Pulp designed and developed Beat the Heat, an interactive map that highlights the global warming solutions and consequences that matter most to people across the country to help people share their concerns about global warming and their desire for solutions -- on an individual and a national scale. To get on the map, people express why they are worried about global warming, select the consequences they are most concerned about and the actions they are willing to take to help solve global warming. Profiles immediately appear in the users’ geographic location. Viewers can zoom in on a region, click around the country to see what people are saying, and keep track of the most popular solutions. The website addresses people’s hunger for global warming solutions by highlighting concrete actions that will drastically cut global warming pollution, such as boosting energy efficiency, supporting renewable energy, driving better cars and passing strong laws to cap global warming pollution.

Contributors:

Director of Web & Technology: Gene Lewis
Executive Producer: Sarah Blecher
Producer: Stacey Elms
Flash Developer: Dave Herubin

DIGITAL PULP

Location: USA