Best Events Email Message

The Miami, FL eNewsletter is sent to a list of opt-in consumers who are interested in visiting the destination and have specifically requested regular updates from the CVB. The October 2007 eNewsletter was designed for this audience and to promote upcoming events and sporting/recreational opportunities across a medium that would "bring the destination to life" for the consumer.

The eNewsletter was sent to 47,151 opt-in users, generated a 10.8% open rate and a 27.96% click-thru rate to various pages on the MiamiandBeache.com Web site.

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USDM.NET

Location: USA