The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DIGITAS GREATER CHINA


WANT TO KNOW IF YOU HAVE QUALITY SLEEP?

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Best Medical Websites

Target audience:
Tylenol PM targeted urban adults from 30 to 45 , working class, who have sleep problems due to stress from work and/or daily responsibilities.
Goals:
We created a website where product benefits, knowledge on sleep and sleep-aid tips were easily accessible to users (online testing, sleep diary, music download). The main goal was to deliver the message that Tylenol PM can help you get the comfortable and peaceful sleep you deserve.

Contributors:

Senior Account Director: Echo Hu
Account Manager: Mai Lin
Senior Account Executive: Bobby Liu
Manager, Delivery Management: Leslie Shen
User Interface developer : Coolion Shui
Senior Web Designer: O2 Chan

DIGITAS GREATER CHINA

Location: China