Best Game Site Integrated Ad Campaign

The Baseball Boss integrated marketing campaign included 4 Flash animated banner ads, an email campaign, and a landing page used for registering for the game. The campaign targeted two audiences: baseball card collectors (males between the ages of 25-54) and fantasy baseball players (males between the ages of 25-54). The purpose of the campaign was to drive traffic to the game's registration landing page and entice the target audience to register to play the Baseball Boss free online game.

Contributors:

Project Manager:	Tania Culbertson
Creative Director:	Jeff Culbertson
Senior Designer:	Kirk Wetherill
Senior Designer:	Jeff Alford

FG SQUARED INTERACTIVE MARKETING

Location: USA