Best Food Industry Rich Media Online Ad

This online ad for Morningstar Farms ran between the hours of 9 a.m. and noon, and always gave you the “forecast” for tomorrow’s breakfast. So if you saw the ad unit after breakfast on Monday, it was giving you a suggestion for Tuesday’s breakfast. The brand strategy for Morningstar Farms is to “break the veggie boredom” – a common complaint with people who are trying to eat better. So, once the user interacts with the unit, he/she can also browse through six additional breakfast ideas that showcase the variety of Morningstar products.

Contributors:

BIGGS|GILMORE

Location: USA