Best Arts Integrated Ad Campaign

Part of the challenge in bringing the hit film SHREK to Broadway was figuring out how to communicate that adults (parents and non-parents alike) would enjoy its irreverent humor. We developed a social network called SHREKSTER to help spread the infectious fun of "Far, Far Away" to the Broadway community at large. As members create their own profiles, interact with twisted fairy tale characters and stay on top of the latest "news," they get a taste of what this hit musical for all ages is actually like.

Contributors:

SPOTCO

Location: USA