The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BRIDGE WORLDWIDE.


ORVILLE SMARTPOP!

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Best Food Industry Ads The Client Did Not Pick

SMARTPOP!
For the health-conscious female snacker, SmartPop! offers a more satisfying 100-calorie option than other 100-calorie snacks. The banner ad dramatized the volume difference between 100-calorie SmartPop! and other snack foods by allowing the user to drag various snack options onto a calorie counting scale and see the dramatic difference.

Contributors:

David Shepherd: Associate Creative Director
Sara Sartarelli: Designer
Debbie Effler: Copy Director
Will Adam: Senior Copywriter
Eric Scheve: Senior Experience Planner
Mark Tholking: Experience Programmer
Amanda Hilton: Client Service Director
Nate Carney: Senior Client Service Manager

BRIDGE WORLDWIDE

Location: USA