Best Blog Websites

Audience: NASCAR fans, UPS racing fans, UPS employees

To help celebrate their new driver, UPS Racing wanted to refresh their online experience. Instead of a boring stats-based dot-com or a short-lived flash microsite, we strategically repositioned their online presence creating a social media platform that offered race fans something they couldn't get anywhere else online. We created a one-of-a-kind web platform that offered unparalleled access to their new driver, David Ragan, and the various members of the UPS Racing Team.

Text and video blogs for four separate team members plus a separate twitter feed offers live behind-the-scene updates during the race. Flash games and immersive experiences, plus numerous behind-the-scenes videos and photos round out the site content.

Contributors:

Strategy / UX Director:	Kelley Mitchell
Account Director:	Beth Ventura
ACD:	Todd Slutzky
Art Director:	Josh Grapner
Writer:	Jen Blehm
Developer:	Mason Brown
Developer:	Casey Britt
Designer:	Kat McKlusky
Developer:	Ian Mosher
Animation:	Daryl Meyers

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Location: US