The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Rich Media Online Ad
Apple and CinnaMon never rest in their race to flavor the bowl of Apple Jacks cereal. This banner, promoting the limited edition glider-shaped cereal, offers kids (the target is 6 to 8 year olds) a simple game that highlights the competition between Apple and CinnaMon to be the first to bring their flavor to the bowl. The call to action promises even more fun at the web site.
Contributors:
BIGGS|GILMORE
Location: USA