The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SMITH ROBERTS CREATIVE COMMUNICATIONS


MUSCULAR DYSTROPHY LANDING PAGE

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Best Non-profit Interactive Application

September is Muscular Dystrophy Awareness month and a key time to raise awareness for a genetic disorder that affects over 50,000 Canadians. It was imperative for the agency to think of simple, cost-efficient, and compelling executions that made people stop and consider the cause. By creating a compelling landing page that would act as an introduction to the MD website, we helped people experience first hand one of the frustrations of living with a degenerative disease like MD.

Contributors:

Creative Directors: Malcolm Roberts, Brian Smith
Art Director: Greg Kouts
Copywriter: Dave Barber
Account Team: Liz Atkins, Jana Ranjitkumar

SMITH ROBERTS CREATIVE COMMUNICATIONS

Location: Canada