The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BLUE CROSS AND BLUE SHIELD OF MINNESOTA AND PRIORITY


PLANS BY DESIGN WELLNESS EMAIL

Share to Facebook  Share to Twitter  More...  More...

 

Best Health Care Email Message

Blue Cross and Blue Shield of Minnesota developed a custom portfolio called Blue Cross Plans by Design to retain business and attract new groups within the employers with 51 or more employees market segment. The audience for the product and subsequent integrated marketing campaigns are prospective clients, current clients and agents/brokers in this market in the state of Minnesota.

Contributors:

Denise Shouse: Portfolio Manager
Nancy Book: Senior Comm Consultant/Account Manager
Janet Harvey: Editorial Manager
Tanya Albertsen: Executive Editor
Grant Evans: Email Marketing Manager
Andrew Hendricks: Email Marketing Developer

PRIORITY INTEGRATED MARKETING

Location: USA