The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Ads The Client Did Not Pick
The audience for this campaign is mainly the young, female audience which includes those folks in the market for Proactiv skin care cream. The goal of the ad is to leverage a celebrity (Katy Perry) and drive the viewer to fill in a lead-generation form for Proactiv and win a trip to see Katy Perry in concert.
Contributors:
| Director, Creative Services: | Erica Baer |
| Manager, Creative Services: | Paul Biondi |
| Art Director: | Vitali Soroka |
| CMO: | MIke Sprouse |
EPIC MEDIA GROUP
Location: USA