The audience for this email campaign is a younger demographic; those interested and have shown that they enjoy playing online games for fun. The goal of the campaign is a series of interactive emails which engage the user to play fun games. Each email offers a different game and the goal (for the advertiser) is to figure out which games are most popular and be able use that information to target new games in the future.
|Director, Creative Services:||Erica Baer|
|Manager, Creative Services:||Paul Biondi|
EPIC MEDIA GROUP