The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Movie Integrated Ad Campaign
To build generate buzz and get kids excited about the release of Paramount DreamWorks How to Train Your Dragon DVD, Cartoon Network and Paramount teamed up to create a dynamic minisite, featuring a Build Your Own Dragon activity and contest. DreamWorks selected 2 winning dragons to fully animate and include in an upcoming DreamWorks DVD release.
Contributors:
| Senior Vice President, Strategic Marketing & Partnerships: | Jill Shields |
CARTOON NETWORK
Location: USA