Best Events Online Campaign

Campaign goal was to promote travel to Pigeon Forge during the Winterfest season, implement creative elements that feature Winterfest, saddle up, wilderness wildlife week and collect qualified leads for remarketing. The $200k campaign garnered over 25 million impressions and 134,000 clicks. There were 23,335 UNIQUE registrations for the giveaway, 21,638 UNIQUE opt-ins and 1,401 UNIQUE travel guide requests. Permission email open rate was 49% and CTR was 10%.

Contributors:

Exec. Director / PFDOT:	Leon Downey
VP Marketing / PFDOT:	Sue Carr
Account Supervisor / USDM:	Kara Ehler
Account Manager / USDM:	Christina Garcia
Dir. Web Dev / USDM:	Jason Hays
CCO / USDM:	Clifford Ward
VP Media / USDM:	Ross Ramon

USDM.NET

Location: USA