Best Bank Interactive Application

Around the world, the effects of the economic pinch for businesses and people alike were being felt. Everyone was forced to take a hard look at their expenses and to now manage their finances more effectively. A big emphasis was put on encouraging people to save money. But, as we all know, saving can be difficult and dealing with the bank can be a very daunting task. There is a wide array of products available, each specially designed to fulfill a certain function according to a need. But as a client with a basic understanding of banking – ie. Money goes in, money comes out, how would you go about selecting the product for you.

What was needed was a tool that allowed clients to list their needs and, in return, receive straightforward information on available products from Standard Bank that would best suit them - all of this done in the comfort of their own home and at their own pace.

The marketing and business objectives of this campaign were clear - generate leads for account acquisitions; motivate consumers to change spending habits and to adopt a saving behavior; to build brand affinity through knowledge share; and to grow account balances for a sustainable financial future.

Contributors:

Client service :	Phillip Britz
Strategist :	Werner Puchert
Design and development :	Neil Coetzer

TBWA/TEQUILA

Location: South Africa