Best Financial Services Integrated Ad Campaign

Akbank, one of the largest bank in Turkey, wanted to promote and increase use of ATMs in a wom creating way. People didnt know where Akbank ATMs and they didnt know that even they have other bank cards they can use Akbank ATMs.

We created a promotion contest website which users register with mobile numbers. When they are at locations in the timeframe we announced, they got SMS saying "Run to the Akbank ATM in 10 minutes, at this location and win instantly 1000tl if you're the first to arrive! " Users eagerly waited for SMS, run to those locations, get the rewards if they are first, second or third. We have cameras everywhere, record everyone running and then spread those videos all over the web. This way we created location based buzz, viral videos, promotion campaign that stuck in everyone's mind.

Project created incredible buzz around social media, done in 3 cities at 10 locations, got more than 20.000 contestant in 2 weeks with almost no media budget. Blogs, newspapers and social media was excited about the project.

Contributors:

Agency President :	Alemsah Ozturk
Technical Director:	Omer Bilge Ersoy
Brand Manager:	Bihter Tabak
Project Manager:	Murat Ogat
Creative Director:	Seren Koroglu
Art Director:	Muharrem Huner, Lutfu Kirdar
Developer:	Onder Aslan, Emre Cakmakci, Onur Oztaskiran, Gulsah Karasakal
Copywriter:	Nihal Tutgun
Creative Team :	Ilyas Eralp, Alperen Altinoz
Campaign Manager:	Doruk Bayer

41? 29!

Location: Turkey