The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Automobile Rich Media Online Campaign, Best Mobile Rich Media Online Campaign, Best Sports Rich Media Online Campaign
As a result of their partnership with Yahoo! Fantasy Football, Toyota created a unique experience site. One of the tools on the site allowed users to create different custom smack talk videos. The tool would dynamically pull in the user’s league information allowing him to select the recipient of his message. The video would then run on their league’s Yahoo! Fantasy Football homepage as banners in Toyota’s premium ad space.
To date, the site has received over half a million unique visits and users have built over 20,000 smack talks. Numbers that are sure to grow as the fantasy football season continues.
Contributors:
| Executive Creative Director: | Mike McKay |
| Creative Director: | Ryan Jacobs |
| ACD/Copywriter: | Raymond Hwang |
| Art Director: | Matthew Titone |
| Designer: | Zach Richter |
| Dir of Integrated Production: | Tanya LeSieur |
| Executive Producer: | Tina Gongsakdi |
| Producer: | Megan Bettor |
| Creative Technology Director: | Christopher Kief |
| Creative Technology Lead: | Luke Grannis |
SAATCHI & SAATCHI LA
Location: USA