The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Automobile Online Video, Best Mobile Online Video
To launch the 2011 Toyota Sienna SE minivan, the client and agency created a musical anthem for parenthood, the “Swagger Wagon.” The music video appeared on YouTube and on TV via both VH1 and MTV countdown shows. In addition, this original piece of music was downloadable. Currently, this video has had more than 8 million views on YouTube. Unruly Media ranked it as the fourth most shared ad online in 2010. And more importantly, it has led to nearly a 20 percent increase in overall Sienna sales for the year.
Contributors:
| Executive Creative Director: | Mike McKay |
| Creative Director: | Erich Funke |
| ACD/Copywriter: | Donnell Johnson |
| Copywriter: | David J. Evans V |
| Art Director: | Stephan Baik |
| Dir of Integrated Production: | Tanya LeSieur |
| Senior Broadcast Producer: | Gil DeCuir |
| Broadcast Producer: | Karena Dacker |
| Executive Integrated Producer: | David J. Evans V |
| Production Company: | Caviar Los Angeles |
SAATCHI & SAATCHI LA
Location: USA