The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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ORVILLE REDENBACHER'S SUPER SNACK BANNERS

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Best Food Industry Rich Media Online Campaign

Lots of snacks claim to be good for you, but only Orville Redenbacher's popcorn, the Super Snack, walks the walk. With 100% whole grain and zero grams trans fat, these delicious nuggets deliver nothing but guilt-free pleasure.
To help bring this idea home for consumers, we created a banner that mocks the poser snacks, and literally knocks them off the web page. The Super Snack prevails.

Contributors:

Executive Creative Director: Dave Maly
Associate Creative Director: Peter Blocksom
Art Director Interaction Design: Tim Freeman
Senior Designer: Sara Sartarelli
Copywriter: Adrea Beatty
Interactive Media Designer: Chad Hobbs
Manager Client Partnership: Kristin Elzey
Producer: Ashley Gratch

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Location: USA