Best Credit Union Social Media Campaign

The “Say No to Big Bank Fees” campaign capitalized on the anti-big bank sentiment, while the larger financial institutions considered charging debit card fees. The campaign was launched in conjunction with Bank Transfer Day and was heavily promoted through the social media channels, including Facebook and Twitter. This custom Facebook app was supported with ads targeting any Facebook user living within 10 miles of a Golden 1 branch location.

Contributors:

THE GOLDEN 1 CREDIT UNION

Location: USA