Outstanding Integrated Ad Campaign

Aparthotel Birmingham, a modern 4-star urban hotel in the United Kingdom, set an ambitious goal as a newly opened property in a competitive market: accelerate direct revenue and build long-term guest loyalty through rapid growth in loyalty program memberships. With appealing perks like 15% off stays, complimentary breakfast, and free upgrades, the property needed to promote these benefits, create awareness, attract qualified traffic, and guide guests smoothly to conversion.

To achieve this, Aparthotel Birmingham partnered with Amadeus Hospitality to launch an integrated 360° marketing campaign leveraging Digital Media, SEO, Website Optimization, Guest Management Solutions (GMS), and iHotelier®. Paid media efforts focused on Google Performance Max and Meta Advantage+ campaigns, using newly acquired members as audience signals to optimize targeting and improve efficiency.

At the same time, the website experience was redesigned with optimized landing pages, clearer benefit explanations, streamlined steps, and improved visual hierarchy. Pop‑ups and chatbot prompts further drove engagement and sign‑ups. Through GMS, personalized email campaigns nurtured interest and redirected guests to high‑conversion channels, while iHotelier® displayed exclusive member rates throughout the booking journey.

This insight‑driven approach delivered exceptional results between June and October 2025: a 111% increase in loyalty sign‑ups, 76% growth in direct bookings, a 76% rise in loyalty landing page views, and strong email engagement. By aligning every digital touchpoint, Aparthotel Birmingham created a scalable, high‑performing model that strengthens guest loyalty and drives meaningful revenue growth.

Contributors:

aparthotel Birmingham, Group Marketing Director:	Aimee Smith
Amadeus Digital Media Performance Strategist:	Esther Tueros
Amadeus Digital Media Performance Analyst:	Gerard Guasch
Amadeus, Manager, Above Property Go To Market:	Alejandra Perez Martin
Amadeus, Manager, Above-Property Product Marketing:	Ava Holter
Amadeus, Manager, Above Property Go To Market:	Marlayna Smith
Amadeus Digital Marketing Senior Specialist:	Sylvie Rouquette
Amadeus, Product & Sales Enablement Senior Specialist:	Martina Arnao
Amadeus, Digital Media Team Manager EMEA:	Gus Vieira
Amadeus, Digital Marketing Specialist:	Isabel Garza

AMADEUS HOSPITALITY

Location: United States