The Best Shopping Ad Internet Advertising Awards!

2023 Best Shopping Ad
Yoga Design Lab - Live Beautiful
Will your site be next?

The 21st annual international
Internet Advertising Competition
is now accepting entries.
Submit your best work and win
the recognition you deserve!

Best Shopping Ad

Each year the Web Marketing Association names the Best Shopping Ad as part of the annual Internet Advertising Competition (IAC) Awards.  We believe that judging your creative talent should be based on a peer group within that industry.

Now in its 21st year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.

Best advertising are selected by judges who review the entered advertising using the seven criteria below:

As a participant, you will receive:



If your site wins a Shopping Ad IAC Award, you will also get:  

Each year the Web Marketing Association's IAC Award Competition names the Best Shopping Ad.  The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Entries not selected as best Shopping Ad are also eligible for an Outstanding Advertising Award.

Setting Shopping Ad Trends and making Shopping Ad News

Entering the IAC Awards can help keep you up on Shopping Ad Trends by showing you how other Shopping Ad advertising compare to the overall Internet standards. You also can make Shopping Ad news if you have the Best Shopping Ad. Shopping Ad news letters will want to cover you win bringing you additional visibility within your industry.

Here are past Shopping Ad winners:

Year Entry Name Award Level Winner
2023 LEGOCON 2022 Best Consumer Goods Online Ad, Best Entertainment Online Ad Infillion + Initiative
2023 Fisher-Price: Let's Be Kids Best Family Online Ad, Best Shopping Online Ad Infillion + Spark Foundry
2023 Little Giraffe - Love. Best Shopping Online Campaign Cuker
2023 Yoga Design Lab - Live Beautiful Best Shopping Website Cuker
2021 Walgreens Best Shopping Online Ad, Best Of Show Online Ad true[X]
2020 Sprint ups the exposure with LG V40 ThinQ campaign Best Shopping Email Message Zeta Global | Sprint
2020 ULTA 21 Days of Beauty Best Shopping Rich Media Online Ad true[X] and Mediahub
2019 Sprint Makes Magic for Mother's Day Best Shopping Email Message Zeta Creative | Sprint
2018 Ahold Allergy Email Best Shopping Email Message Ahold USA | Zeta Creative
2017 Garnier Whole Blends Best Shopping Email Message Garnier USA | Zeta
2016 K11 - The Sweet Garden of Love O2O Campaign Best Leisure Integrated Ad Campaign, Best Shopping Integrated Ad Campaign LemonXL Limited
2016 CF SHOP! App - Where it all comes together. Best Shopping Mobile Application SapientNitro
2016 Irvine Company - Style Week OC: Video Best Shopping Online Video Orange Label Art + Advertising
2016 The Frye Company Website Redesign Best Shopping Website SapientNitro
2015 'Twas the Days Before Cyber Week Best Email Industry Email Message Ebates Inc.
2015 Because You Are Deer to Us Best Shopping Email Message Ebates Inc.
2015 SONY Rewards Summer Fun Sweepstakes Best Shopping Email Message Campaign Acxiom Digital Impact
2015 PANDORA Xmas Special – Make A Wish In Starry Night Best Shopping Mobile Application PacificLink iMedia Limited
2015 SONY Rewards Cross Marketing Pilot Program Best Shopping Website Acxiom Digital Impact
2014 Sony Rewards Reverse Auction Responsive Emails Best Shopping Email Message Acxiom Digital Impact
2014 AIR MILES Soars To New Heights Best Shopping Mobile Application AIR MILES and Plastic Mobile
2014 World's First HTML5 Google Lightbox Ad Best Shopping Rich Media Online Ad SWELL
2014 The CC Experience Best Shopping Social Media Campaign SWELL
2014 Plaza Hollywood Website Best Shopping Website SharpMotion
2013 Shopbop Launches Best Shopping Online Video SWELL
2013 Ready for Anywhere Getaway Best Shopping Social Media Campaign Overdrive Interactive
2013 Festival Walk - Website Revamp Best Shopping Website PacificLink iMedia Limited
2012 Samsonite Email Marketing Campaign Best Retail Email Message Campaign, Best Shopping Email Message Campaign Overdrive Interactive
2012 Bag-A-Day Giveaway Best Retail Social Media Campaign, Best Shopping Social Media Campaign Overdrive Interactive
2012 Spreebird Deals Best Shopping Mobile Application Local Corporation
2012 3 Hong Kong 3Mall Website Best Shopping Website Pixo Punch Limited
2011 Sears Email Program Best Retail Email Message Campaign, Best Shopping Email Message Campaign M Marketing Inc
2011 Sears Wish and Win Best Shopping Integrated Ad Campaign M Marketing Inc
2011 Home Shopping Network Mobile Best Shopping Mobile Application IQ
2011 Radio Flyer eCommerce Web Re-design Best Shopping Website Acquity Group
2010 Guitar Center's Wish List Poster Creator Best Retail Websites, Best Shopping Websites Organic, Inc.
2009 Hackett Christmas Campaign Best Shopping Email Message Campaign DJM Digital Solutions
2009 Gifter Stress Lifter Mobile Application Best Shopping Interactive Application VML
2009 Lily of France - Find Your Sexy Style Best Shopping Online Campaign LeapFrog Interactive
2009 Parasol Best Shopping Rich Media Online Ad Atmosphere BBDO
2009 Race to the Target 2-Day Sale 2008 Best Shopping Rich Media Online Campaign Atmosphere BBDO
2009 Lily of France - Find Your Sexy Style Best Shopping Websites LeapFrog Interactive
2008 Hello Kitty e-Mail Promotion Best Shopping Email Message Tachyon Solutions
2008 Moosejaw Communicator Best Shopping Interactive Application OTOlabs and Moosejaw
2008 JCPenney's Holiday Gift Microsite Best Shopping Microsite/landing Page JCPenney and T3 (The Think Tank)
2008 Cartman's Rollercoaster Best Shopping Rich Media Online Ad Atmosphere BBDO
2007 More. More. More. Best Shopping Online Ad i33 communications LLC
2007 Polo Ralph Lauren: Ralph Rocks Fragrance Site Best Shopping Rich Media Online Campaign Ralph Lauren Interactive Group
2006 Best Shopping Email Message Kel Geddes Management Ltd
2006 Entertainment Sales Site Book Preview Best Shopping Microsite/landing Page i33 communications LLC
2005 Atlantic City Holiday Shopping Best Shopping Email Message Atlantic City Convention & Visitors Authority
2005 Spot the Steal Best Shopping Microsite/landing Page Grey Interactive Worldwide
2005 Disney Inkshop New All-Time Favorite Shirt! Best Shopping Rich Media Online Ad ZURB, inc.








The Internet Advertising Competition Awards evaluates all forms of online advertising including:

Online AdOnline Campaign
Rich Media Online AdRich Media Online Campaign
Email MessageEmail Message Campaign
Online Newsletter CampaignMicrosite/Landing Page
WebsiteInteractive Application
Mobile ApplicationOnline Video
Integrated Ad CampaignOnline Video campaign
Social Media campaignVoice skill or action


To view other industry winners, please click on the link below:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University