The Best Other Ad Internet Advertising Awards!

2023 Best Other Ad
Cobalt Boats Website
Will your site be next?

The 21st annual international
Internet Advertising Competition
is now accepting entries.
Submit your best work and win
the recognition you deserve!

Best Other Ad

Each year the Web Marketing Association names the Best Other Ad as part of the annual Internet Advertising Competition (IAC) Awards.  We believe that judging your creative talent should be based on a peer group within that industry.

Now in its 21st year, the IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Here is your chance to stand out from your competitors and win the recognition you deserve.

Best advertising are selected by judges who review the entered advertising using the seven criteria below:

As a participant, you will receive:



If your site wins a Other Ad IAC Award, you will also get:  

Each year the Web Marketing Association's IAC Award Competition names the Best Other Ad.  The winners are selected by judging the entered creative using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Entries not selected as best Other Ad are also eligible for an Outstanding Advertising Award.

Setting Other Ad Trends and making Other Ad News

Entering the IAC Awards can help keep you up on Other Ad Trends by showing you how other Other Ad advertising compare to the overall Internet standards. You also can make Other Ad news if you have the Best Other Ad. Other Ad news letters will want to cover you win bringing you additional visibility within your industry.

Here are past Other Ad winners:

Year Entry Name Award Level Winner
2023 Cobalt Boats Website Best Other Website LEAP Group
2022 Total Safety - When Safety Matters, We're Ready Best Other Website Cuker
2021 Care for the Caring Project Best Other Website LEAP Group
2019 Bespoke Best Other Online Campaign Creative Direct Marketing Grp
2019 Humanity Home and Cabinetry Best Other Website WSI Smart Marketing
2018 Nutrish Dog Treats Best Consumer Goods Rich Media Online Ad, Best Other Rich Media Online Ad true[X] / FOX
2018 The Nourished Palate Best Other Website WSI Smart Marketing
2017 Bridging the Dream - Kendal's Story Best Bank Online Video, Best Other Online Video Sallie Mae & DiMassimo Goldstein
2017 Nestegg Best Other Integrated Ad Campaign CDMG, Inc.
2017 Shenandoah Square Website Best Other Website CRC Companies
2016 Ad Campaign Two "Defamation" Best Non-profit Online Campaign, Best Other Online Campaign All Rise Say No To Cyber Abuse
2016 The Cottman Man Educational Video Series Best Other Online Video Cottman Transmission and Total Auto Care
2016 The Next Generation of Currency: The Future of Money Best Other Website WIRED, BNY Mellon, 23 Stories x Condé Nast
2016 Walmart Military Best Retail Website TMP Worldwide
2015 SONY Rewards PlayStation Onboarding Series Best Other Email Message Campaign Acxiom Digital Impact
2015 KNOCK for Year of the Horse Best Other Integrated Ad Campaign KNOCK, inc.
2015 Boeing Strategic Airpower Best Other Website R&R Partners
2014 Best Other Online Video Lowe Campbell Ewald
2014 Spirit Services Facebook Page Best Other Social Media Campaign Madison Avenue Marketing Group
2014 R&R Partners Design Your Own Holiday Ornament Best Other Website R&R Partners
2013 Magnalocks in the Access Zone Best Other Email Message Access Hardware Supply/Total Spectrum Advertising
2013 Mahindra & Mahindra Corporate Mobile Site Best Other Mobile Application Thmbstrk
2013 American Alarm - We Never Sleep. So you can. Best Other Online Ad Berry Network
2013 Digi-Key’s Continuing Education Center on Design News Best Other Online Campaign UBM Tech & Digi-Key
2013 DAI Holiday Website Best Other Website DAI for the
2012 The BossTracker5000 Best Other Social Media Campaign Euro RSCG Chicago
2012 Midtown Athletic Club Website Best Other Website I Imagine Studio
2011 Take Another Look Best Other Ads The Client Did Not Pick Cessna Aircraft Company
2011 G1000 E-mail Best Other Email Message Cessna Aircraft Company
2011 Quote Form Web Banner Best Other Online Ad Cessna Aircraft Company
2011 Experiential rewards Best Other Rich Media Online Ad Carlson Marketing
2011 Logicworks BUILDER Best Other Website Second Thought, Inc.
2010 Disney Engagements/Disney Weddings Websites Best Other Websites Walt Disney Parks & Resorts Online
2009 Compass Holiday eBlast Best Other Email Message Compass Healthcare Communications
2009 ADT Email Marketing Campaign Best Other Email Message Campaign BGT Partners & ADT Team
2009 Obama Tax Calculator Widget Best Other Interactive Application Clearspring Technologies & Obama for America - The Obama Tax Calculator
2009 Entertainment Book Banner Campaign~Have More. Do More. Best Other Online Campaign Media Two Interactive
2009 Pedals Best Other Rich Media Online Ad Atmosphere BBDO
2009 Picture Perfect Holiday Best Other Websites Drumroll
2008 Delete Males Best Other Email Message McCann Erickson Athens
2008 Launch-a-Package Best Other Microsite/landing Page Atmosphere BBDO
2008 Nestle Best Other Online Ad MRM Interactive Agency
2008 Secret Services Best Other Online Campaign Black Magic Marker
2008 The Home Depot Origami Fly Over Ad Best Other Rich Media Online Ad LBi / The Home Depot Home Services
2007 3M Maintenance and Repair (MRO) Markets Integrated Marketing Campaign Best Other Integrated Ad Campaign RMG Connect
2007 The Home Depot Home Services Best Other Microsite/landing Page The Home Depot Home Servides / Creative Digital Group
2007 The Boeing Company - Best Other Rich Media Online Ad JWT Employment Communications
2006 Syngenta Snowman Holiday eCard Best Other Integrated Ad Campaign Maxim Direct
2006 Pacific Gas & Electric Company Microsite - Looking Forward Best Other Microsite/landing Page Venables Bell & Partners
2006 "Daddy, Can I Have a Genetti Wedding?" Web Banner Ad Best Other Online Ad John Baldino, WNEP-TV 16
2006 EDS Best Other Rich Media Online Campaign Cheryl Smith - Johnson
2005 Beyond Interactive Holiday E-Card Greeting Best Other Email Message Beyond Interactive
2005 Miami Hurricane Recovery Promotion Best Other Integrated Ad Campaign Greater Miami CVB
2005 IBM Mosaic Banner Best Other Rich Media Online Ad OgilvyOne WorldWide
2005 Finland Post's Online Services Best Other Rich Media Online Campaign GREY Direct & Digital / Finland Post Corporation








The Internet Advertising Competition Awards evaluates all forms of online advertising including:

Online AdOnline Campaign
Rich Media Online AdRich Media Online Campaign
Email MessageEmail Message Campaign
Online Newsletter CampaignMicrosite/Landing Page
WebsiteInteractive Application
Mobile ApplicationOnline Video
Integrated Ad CampaignOnline Video campaign
Social Media campaignVoice skill or action


To view other industry winners, please click on the link below:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University